The Atlantic says biometrics can be cool again.
Citing a Google study that explores use of voice searches, two of the most common answers to the question "Why do we use voice search" were "it's cool" and "it's safer". 89% of teens and 85% of adults also said "it's the future".
With highly visible security breaches happening alongside the release of new technology to enable us to do more and more with our devices, many organizations are embracing the idea that biometrics may well be a real answer to the tough question of how to secure the many things we want to be able to do with our phones, tablets and laptops. If biometrics can be used to successfully lessen the risk associated with using apps we love, and can improve our experience while we use them, that would definitely be...Cool.